As lead designer and campaign manager for Plant-Based Riot, I developed a unique brand identity for this family-friendly card game, combining a rebellious, rough, yet playful style. Red, symbolizing revolution, and green, representing fresh vegetables, were central to the visual identity. I directed the visual narrative across all elements, incorporating splatters to evoke the feel of a food fight and capture a sense of fun. Additionally, I created and directed all promotional materials, including videos and marketing images, to ensure a cohesive and impactful brand presence throughout the campaign.