As lead designer for Drink is the Answer, I developed the game’s visual identity to resonate with our target market. I handled every design element, from the packaging layout to intricate details like the opacity of the box’s pattern and the arrangement of shot glasses. I also led the creation of promotional materials, including photography and videography, coordinating a team to achieve the desired creative outcomes. This included overseeing both filming and editing of the promotional video to deliver a cohesive and compelling product presentation.