Visual Identity
I designed the "Caramel & Crumbs" logo to capture the warmth and indulgence of a dessert experience. I chose a playful, smooth script to make it feel inviting, and the rich pink background adds a sweet, comforting vibe. The dripping effect was my way of bringing in the essence of caramel and frosting, creating a mouth-watering appeal that visually reinforces the brand's name. My goal was to create a logo that feels fun and approachable, perfectly suited for a dessert-loving audience.